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About.

Brand Strategy & Design Services

What’s the time?

Hi, I’m Diana Lopez.

I’m a brand strategist & designer, web designer, web developer, and a couple other things. I have a pet bird and a published tarot deck called Kawaii Tarot.

My history? Ever since I was a kid, I was the laggard. I was smaller than the other kids, which they loved to tease me for. It didn’t sit right with me, so I would try harder than them on things I was bad at. Sometimes I came out ahead for it, like the time I trained for the Presidential Fitness test for a month—the gym teacher used me as an example of perfect pushup form. I still hate exercise.

Throughout my life, the same theme continued. When I got my first job as a web developer, I was told my design work was terrible and I should stick to coding. So I designed more. I haven’t gone a week without working on something design for 10 years now.

About Pixelswithin.

When I started my own business, Pixelswithin LLC, suddenly I was the one telling myself I couldn’t do things. I would ask myself, “Who am I to do that?” Whether that was sharing knowledge, writing a business plan, or turning down non-ideal leads.

Then I remembered who I was. Wondering where the name Pixelswithin came from? Well, I’m telling you—I love computers, especially the internet, and especially the world wide web. I love the web, design, pixels because they make anything possible, for anyone in the world.

You don’t need to be a big company to do things like one and grow like one. You just need the internet, and the know-how to use it. That’s what I’m here for.

And you.

At some point, it stops being about you, your product and your customer. It becomes about your business and the market. Branding is how you speak the market’s language.

Whether your goal is to help people or have more time, branding helps by translating you what you want into what other people need. Branding gives you direction, so you can follow your own path. I help people find their direction.

Branding connects you to ideas bigger than your product or money. The kind of ideas I’m talking about are the ones that make you jump out of bed in the morning and make others love you, like I love Hello Kitty. I don’t buy a Hello Kitty phone case because I need a phone case, I buy it because I love Hello Kitty.

Let’s end this page on that note.

Want to talk?