Web Design for Startups.

I thoughtfully design websites for startups who want to amplify their voice and vision.

Together, we can uncover the heart of your business and translate your message into stunning, streamlined visual strategy that speaks for you. I infuse user research, brand strategy, brand identity design, and UX design for an in-depth client experience that is as enjoyable and noteworthy as the final product.

Hi, I’m Diana Lopez, a freelance web designer who loves to design beautiful, customer-centric digital products. My vibrant, fun, and feel-good designs are often inspired by my Southern California roots.

From a young age, I found myself fascinated with design and development as I experimented with custom-coded Myspace layouts and WordPress themes. (I’ve never met a coding language I didn’t like.)

The more I dove into web development, the sooner I realized I was really driven by the interaction between people and screens—as well as the emotion behind design—which led me to focus on UI and UX design.

After working as a UX Designer at Mopro and UI Designer at DEFY Media, I became a full-time freelance designer three years ago under Pixelswithin. It has allowed me to focus on strengthening my skills through personal projects—like Kawaii Tarot, Orbit, and Good Habit Print—while I work with startups who want to strategically position their brand and visually communicate their story through brand identity design and UX design.

I believe in…

Let’s create a website design and remarkable brand identity that builds trust and connects with your people.

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What I read.

My journey (so far).


Created MySpace layouts.


First paid job as a web developer.


Hired as a designer at MoPro.


Hired as a UI designer at DEFY Media.


Started Pixelswithin LLC.


Illustrated Kawaii Tarot deck.


Developed the Kawaii Tarot mobile app.


Sterling published Kawaii Tarot.


Spoke on panel at the HOPE: Bold Innovators event to high school Latinas about UX careers.

I translate your inspiring ideas into designs that work for you and your people.

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