An inside look into my brand identity & UX design process.

What you can expect.

A highly collaborative, fun, and transparent process from start to finish, complete with daily project updates and strategic direction.

Custom design solutions that are created by asking the right questions and brainstorming together rather than prescribing solutions.

Digital product design that is built to last and can be optimized, allowing customers to successfully utilize them at any time.

How it works.

01: User & market research.

After you send a project inquiry and we determine we are the perfect fit, I will create a personalized plan for project success.

Paired with in-depth user & market research, this project success plan will help us…

  • set business goals
  • identify key challenges
  • understand pain points
  • audit current branding
  • position your brand
  • customize the process
  • collect customer info
  • solidify your offerings
  • create feature roadmap
  • design for future ideas
  • set business goals
  • identify key challenges
  • understand pain points
  • audit current branding
  • position your brand

02: Brand strategy.

First, we will assess your current strategies before we create a stronger brand foundation with a comprehensive brand strategy. In this phase, you will complete a brand personality assessment which will inform all visual design and copywriting.

We will also conduct market research interviews to ensure we are creating something desirable for your ideal customers.

03: Brand design.

When we are confident in your brand strategy, we can put it into action through your brand identity design. This will include 2-4 preliminary logo concepts with two rounds of refinements on the winning concept which will become the final mark. With your logo design in mind, I will present you with a brand style guide including a custom color palette, typography selections, and branded graphic elements.

04: UX design.

I will utilize user interviews and competitor research to create design wireframes, which will determine how the site will function and flow. Then I will convert those wireframes into an interactive prototype so you can experience the usability as if the site were coded. Designs for both desktop and mobile are included. In addition, I will test the usability of the experiences with real users and refine the design based on their feedback.

05: Visual interface design.

Now we are ready to apply your brand identity design to the wireframes and add appropriate touches such as illustrations and friendly microcopy. After revisions and final tweaks, I will hand off the brand and UX design files to your developers. I’ll work with you to continue updating the site design and improving the usability over time so we can further increase your conversions after celebrating your launched design.

Diana has been designing my websites for many years now. She’s incredibly creative and has a distinctive design style that will make your website stand out from the crowd in a modern and beautiful way. I feel blessed to have found her and I look forward to many more websites projects with her.

—Phil Teixeira, Zen Casino

Ready to begin your website design project?

That’s what I like to hear! Drop me a note to get started.

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