#1. Define 10-year vision.
First we’ll figure out what your brand’s 10-year vision is. This is how you’ll position yourself in the market.
#2. Find brand mission and values.
In the second step, we’ll define your brand mission and values. These insights will help give you focus through the years to come.
#3. Uncover brand personality.
At this point, we’ll uncover your brand’s voice and personality. We’ll also create guidelines for keeping these consistent across media.
#4. Make some moves.
Inspired by a military strategy called the CARVER matrix, you’ll brainstorm and then realistically prioritize tactics for growing your business. After this session, you’ll have dozens of business growth ideas to test and refine upon, with the confidence that you’re making the right moves.