Strategy sessions are incredibly focused, results-oriented, virtual branding workshops for business owners.
This strategy session results in a typography-based logo, color palette, and brand fonts selection. The rumors are true: your brand is more just your logo. However once you define your brand, perhaps through one of our branding strategy sessions
, it's time to commit to a consistent visual style. That's what this strategy session helps you with.
What you get.
In addition to any deliverables mentioned above, you’ll receive a setup on Trello, Notion, Monday, Asana, Jira, or your preferred project management system (we can recommend one for you as well) that includes all your action items with a timeline, plus reference notes.
#1. Define brand essence.
First we’ll figure out what your brand’s essence is. This is how you’ll know what problems to solve to attract the right audience.
#2. Learn customer preferences.
In the second step, we’ll define your target market from demographics like age and gender to psychographics such as their personal “golden rule.” These insights will help us study what works for them from a visual standpoint.
#3. Find voice and personality.
At this point, we’ll uncover your brand’s voice and personality. We’ll also create guidelines for keeping these consistent across media.
#4. Create visual identity including logo.
Using a rapid design brainstorming technique called style tiles, you’ll help me a design (or slightly tweak from your existing style) some logo/colors/fonts options for your brand visual identity that work for your market category, target audience, voice, and other established elements of your brand. Then we’ll refine the best one till it’s what you need. We’ll also create guidelines for keeping these feeling consistent across media.
If you are a nonprofit or social justice movement, get in touch because we may be able to work with you pro-bono.
We’ve priced the strategy session to be something you have to think about before purchase yet it’s accessible for business owners across demographics.
Price still seem high? Consider:
- Do you need to spend a lot of time on your branding process? With a strategy session, you’re ready to start testing out ideas live in just a few hours. Compare that to a traditional branding agency that can take months to create something serving your assumptions. Time is—you know the rest.
- What could you accomplish if your focus for the next few months or years was laser-sharp? The best part of strategy sessions are the clarity and focus they elicit in business owners. Far from feeling pigeonholed, you’ll feel inspired to double down on what you’re good at and what the market needs.
- How much change do you want? This won’t work for fly-by-night operations. If thinking of your business’ future gets you starry-eyed, we want to work with you. We’re looking to create big change, more than applying a bandage in the form of logo redesign after redesign.
Full refunds, no questions asked, are available before time of service. Alas, no refunds after time of service. That means no-shows are ineligible for refunds.
If you have questions or need to complete a more in-depth project, feel free to book a free consultation.