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How Breathe Baby Organics was born.

Love and duty transcends words.

Organic cosmetics for mother and child.

Breathe Baby Organics was founded by Malika Sylla in Chicago with the mission of making organic and effective skin care without harsh chemical aids accessible for young mothers of color.

Malika reached out to Pixelswithin because she had a strong vision for her new online community and needed help executing on it.

Since Malika is competing with corporations, she knew a cohesive brand would be the key to gaining an audience that trusts her and her products.

The problem.

Breathe Baby has an amazing story that starts with the founder, her baby & a worrying face rash, and continues onto professional product development. But maybe you caught this: it’s kinda wordy. On platforms Breathe Baby will advertise on, every millisecond counts. Images process faster than words so the company needed visuals in their arsenal.

How we helped.

#1. Voice.

We defined Breathe Baby’s personality and values, staying true to their purpose.

#2. Graphics.

In addition to designing a logo, we provided complete visual guidelines.

#3. Scalability.

We delivered a flexible branded color system for new & current product lines.

What we delivered.

“Show me the design!”

Logo

What it stands for.

Peace, care & protection are represented by breath, a mother & child, and the logo’s silhouette.

Brand elements.

Typography system, with a youthful, modern, and sweet look and feel.

Perfect color scheme for their brand and audience optimized for contrast and accessibility.

Photography system and filter documented to be replicated easily.

What’s next?

Breathe Baby has all the pieces needed for their website and marketing efforts, documented clearly in a comprehensive brand guide. Thanks to design strategy, any new design that comes from the company will be plug and play, and what’s more: effective, consistent, and reliable. Design saves them time so Breathe Baby can focus on product development.

Do you need this kind of help?

Fill out the form below for a free consultation.

Pixelswithin would ask the right questions • I find their design knowledge formidable • They really listened • My MRR went up thanks to Pixelswithin • Easy to work with and communicative • Pixelswithin would ask the right questions • I find their design knowledge formidable • They really listened • My MRR went up thanks to Pixelswithin • Easy to work with and communicative • Pixelswithin would ask the right questions • I find their design knowledge formidable • They really listened • My MRR went up thanks to Pixelswithin • Easy to work with and communicative • Pixelswithin would ask the right questions • I find their design knowledge formidable • They really listened • My MRR went up thanks to Pixelswithin • Easy to work with and communicative • Pixelswithin would ask the right questions • I find their design knowledge formidable • They really listened • My MRR went up thanks to Pixelswithin • Easy to work with and communicative • Pixelswithin would ask the right questions • I find their design knowledge formidable • They really listened • My MRR went up thanks to Pixelswithin • Easy to work with and communicative